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These factors collectively contribute to the upward trajectory of IQOS in terms of brand value since its initial tracking in 2020. There is, however, still a substantial gap in terms of brand value between IQOS and Marlboro, which is valued at $32.5 billion in this years ranking

Temperature and Moisture Matter Heat causes cigarettes to dry out, losing aroma and smoothness

And ignoring nicotine strength entirely just grabbing whatevers on the shelf is how a lot of well-intentioned quit attempts fail within the first month

It can take multiple attempts to quit smoking, and your willpower may be tested along the way